44% of Paid Media Marketers rate their skill level in running ads as intermediate or novice. Only 56% feel proficient in their paid ads knowledge.
Want to expand your knowledge and dive into the world of paid marketing? Well, we’ve put together our favourite platforms for paid media marketers looking to upskill.
HubSpot Academy
From inbound marketing to specific ads platforms – Hubspot Academy is a great free resource to upskill!
Meta Blueprint
Facebook has their own platform specifically for learning how to maximise your ads. You can also speak directly to Facebook about optimising your ads through Meta and they’ll look at what you have live.
TikTok Creator Centre
With help pages and information on what’s trending, the TikTok Creator Centre should be your first port of call to check out all you need to know on running ads from the platform.
Access the Creator Centre here.
Google Digital Garage
Google’s own set of certifications for SEO, ads, PPC and shopping are here. Because updates are so regular, they do time out after a year!
Access Google Digital Garage here.
YouTube
There are many amazing creators and Facebook ads marketers sharing their expertise on YouTube – just check when the video was uploaded so you view the most recent content!
Here are some of our favourite channels:
Ben Heath – Facebook ads expert.
Aaron Young – Google Ads master.
Learn With Shopify – an abundance of ads and eCommerce tutorials.
Time to level up! If you want to track your paid ad budgets all in one place then get your free trial at Pacr.uk
