Who are your target audience?
The first thing you may want to consider. Statistics show that the largest audiences on Snapchat globally are females between the ages of 13-17 and males between 25 and 34. Snapchat reaches 75% of Gen Z. Does your target audience match that?
Do you have the right assets?
Snapchat is a visual-focused platform and, if you can’t create unique brand assets, like images and videos, it will be hard to meet audience expectations.
Have you tried other platforms?
If you don’t have an existing social media marketing strategy for other platforms, it may not be best to focus your efforts on the platform as it is more unique than Instagram or Facebook.
If you have asked yourself the above and as a result think Snapchat is the right place for your business ads. Make sure you take a little time to consider the pros and cons before you dive in.
Here’s what we know
Snapchats target audience, also known as Gen Z are approaching an age where they can begin making purchases, which means Snapchatters will hold around $4.4 trillion in spending power, this could result in a significant gain for your business… if you do it right.
The pros
Custom targeting, quick and easy to use, CPM is $2.95 (slightly higher than TikTok, lower than Facebook).
The cons
Your audience might not be on there, Snapchat’s mobile video ads offering, start at around $3,000 per month in ad spend.
Do you run Snapchat Ads? Find out how our Snapchat Ads Tracking Tool could help you!
