For those in ecommerce, Amazon has become the key player for selling your products online, but not through your ecommerce website. Amazon offers a variety of advertising options to help businesses of all sizes and selling any product promote their products and increase visibility on the platform, ensuring their products get in front of key audiences.
Here we look at the key Amazon ad options that can be utilised on the Amazon store by businesses.
Sponsored Products: These Amazon ads appear within search results and product detail pages, showcasing individual products with a “Sponsored” label. Advertisers bid on keywords to ensure their products are displayed for relevant searches.
Sponsored Brands (formerly Headline Search Ads): Designed for brand awareness, these ads feature a custom headline, logo, and multiple products. They appear at the top of search results, directing users to a custom landing page or the advertiser’s Amazon store.
Sponsored Display: These Amazon ads target shoppers both on and off Amazon, displaying product ads to users who have viewed similar products or demonstrated interest in related categories. They can appear on product detail pages, customer reviews, and in Amazon’s advertising network.
Video Ads: Amazon allows advertisers to create engaging video content to promote their products. These ads can be displayed within search results, on product detail pages, or even during Amazon’s streaming service, Amazon Prime Video.
Stores: Brands can create their own Amazon Store, a custom multi-page shopping experience that showcases their products. Amazon Stores help establish a brand presence and allow for easier navigation through a curated selection of products.
Display Ads: Display ads are visual ads that can appear on Amazon websites and apps, both on and off the platform. They can include custom creatives and are often used for brand awareness and retargeting campaigns.
Amazon Attribution: While not a traditional ad format, Amazon Attribution allows advertisers to measure the impact of their off-Amazon marketing efforts, providing insights into how non-Amazon marketing channels contribute to sales on Amazon.
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