As PPC advertising evolves into 2024, there are more and more software releases that are available to help you manage and track your advertising campaigns. Here we look at the top ones on the market to help with your PPC advertising activities.
Undoubtedly a behemoth in the digital advertising space, Google Ads stands tall with its robust platform. Offering a suite of tools for keyword research, ad creation, and real-time analytics, Google Ads remains an indispensable tool for advertisers worldwide.
You can monitor your Google ad’s campaign spending with Pacr’s Google Ads Tracking Software.
With powerful tools and an extensive audience reach, Microsoft Advertising is a force to be reckoned with. Seamless integration with Microsoft products and advanced tracking features make it an ideal platform for optimal campaign performance.
You can monitor your Bing ad’s campaign spending with Pacr’s Microsoft Ads Tracking Software.
For businesses focusing on social media advertising, Facebook Ads Manager is an essential tool. Dive into specific demographics, leverage dynamic ads, and gain detailed insights into your audience for precise targeting.
You can monitor your Facebook ad campaign spending with Pacr’s Facebook Ads Tracking Software.
Amazon Ads Manager is a comprehensive advertising platform offered by Amazon, allowing businesses to create, manage, and optimize their advertising campaigns on the Amazon marketplace. Through the Ads Manager, advertisers can set up targeted campaigns, choose specific keywords, and allocate budgets to promote their products or brands to a relevant audience.
You can monitor your Amazon ad’s campaign spending with Pacr’s Amazon Ads Tracking Software.
The TikTok Ads Manager platform empowers businesses and advertisers to create, manage, and optimize their ad campaigns on the TikTok platform. It supports a variety of ad formats, such as in-feed ads, branded hashtags, and branded challenges, allowing advertisers to engage users in creative and immersive ways.
You can monitor your TikTok ad’s campaign spending with Pacr’s TikTok Ads Tracking Software.
We couldn’t write a top-software list without including ourselves! Our PPC budget management platform allows you to track the PPC ads spend for all your paid ad accounts across all platforms.
Going beyond PPC, SEMrush offers a comprehensive digital marketing toolkit. Uncover competitor strategies, conduct thorough keyword research, and track your PPC campaigns’ performance with this versatile solution.
Delve into competitive intelligence with SpyFu. Gain insights into competitor keywords, ad spending, and variations, providing valuable information to refine and strengthen your PPC strategy.
Specialising in retargeting and prospecting, AdRoll allows you to engage potential customers across various platforms. Maximize your Return on Investment (ROI) with advanced targeting options and a focus on converting leads.
Tailored for enterprises with complex PPC needs, Marin Software offers a comprehensive solution. Enhance bid management, streamline workflows, and maximize the overall performance of your advertising efforts.
Standing out with its AI-driven tools, Optmyzr automates routine tasks, conducts in-depth data analysis, and facilitates data-backed decision-making for your PPC campaigns.
Streamline your PPC strategy with Acquisio. Leveraging machine learning, this platform automates bid management, reporting, and campaign optimisation for a more efficient advertising workflow.
Start your paid advertising spending tracking today with Pacr’s PPC budget management tool. Sign up for a free trial today!
