Pacr - the better way to manage LinkedIn Ads spend tracking
Pacr’s LinkedIn Ads spend tracker is custom-built software designed to aid marketers in the efficient management and regulation of their advertising spending through LinkedIn advertising campaigns.
NEXT-GEN BUDGET & AD SPEND TRACKING
Automated budget & LinkedIn Ad spend tracking!
The Pacr LinkedIn Ads spend tracker is a valuable asset for businesses seeking to optimise their LinkedIn advertising budgets and complete their social advertising campaign goals on the platform.
LinkedIn Ads Spend Tracking Tool Features
Our LinkedIn Ads spend tracking software offers a variety of key features that can ensure that you are able to closely monitor and manage your LinkedIn Ads budget pacing. Features of Pacr’s LinkedIn Ads spend tracker include:
- Budget Monitoring: Establish and keep a watchful eye on daily expenditure thresholds for LinkedIn advertising campaigns to manage expenses effectively.
- Real-Time Spending Updates: Get real-time updates on how much of the allocated budget has been spent to date.
- Campaign-Level Tracking: Track the spending at the campaign level, helping marketers understand which campaigns are using the most budget.
- Historical Data: The Pacr LinkedIn Ads spend tracker retains historical spending data for easy reference and trend analysis over time.
- Custom Reporting: Generate custom reports summarising LinkedIn Ads spend tracking data in a format that suits your needs.
- Alerts and Notifications: Receive LinkedIn Ads spend tracker alerts when spending reaches predefined thresholds.
- Multi-User Access: Allows multiple team members to access the LinkedIn Ads spend tracker and collaborate on spending data, ensuring transparency and collaboration.
Viewable Campaign Budget Elements In Pacr
As part of the LinkedIn Ads spend tracking tool, there are many budgetary elements that can be monitored for each campaign through Pacr. These include:
- Daily Budget
- Budget For The Month
- Last Budget Month
- % Through Budget
- Actual Spend This Month
- Last Month Spend
- Last Month Over/Under Spend
- Spend Remaining For The Month
- Yesterday’s Spend
- Today’s Spend
- Today’s Spend Remaining
- Required Daily Spend
- Estimated Spend To The End of Month.
Type of LinkedIn Ad Placements That Can Be Tracked
Advertisers can choose the placement that best aligns with their goals and target audience to effectively reach potential customers across LinkedIn’s platform. Here are some of the main types of LinkedIn ad placements that can be tracked using Pacr’s LinkedIn Ads spend tracker:
- Sponsored Content: These are native ads that appear directly in users’ LinkedIn feeds. Advertisers can promote text, image, or video content, and users can like, comment on, or share these posts.
- Sponsored InMail: Advertisers can send personalised messages to users’ LinkedIn inboxes. These messages can include text, images, and call-to-action buttons. Sponsored InMail is designed for direct and targeted communication.
- Sponsored Carousel Ads: Carousel ads allow advertisers to showcase multiple images or cards within a single ad unit. Users can swipe through the cards, each with its own headline, image, and link.
- Dynamic Ads: These ads are personalised and automatically generate content based on the user’s profile information, such as their name, photo, and job title. They appear in the right-hand rail on the desktop version of LinkedIn.
- Display Ads: Display ads are traditional banner ads that can be displayed on various LinkedIn pages, including the LinkedIn Audience Network, LinkedIn.com, and the LinkedIn mobile app.
- Video Ads: Advertisers can promote video content that appears in users’ LinkedIn feeds, similar to Sponsored Content. Video ads can be a powerful way to engage with the audience.
- Conversation Ads: These ads engage users in interactive and dynamic conversations. They can include multiple-choice questions, a text-based chat, and call-to-action buttons, allowing for engagement with the audience.
- Event Ads: Advertisers can promote events, such as webinars, conferences, or product launches, by creating ads that are specifically designed to drive event attendance.
- Job Ads: These ads are used by recruiters and employers to promote job vacancies on LinkedIn. They appear on the LinkedIn job search results pages and in users’ job recommendation emails.
- LinkedIn Learning Sponsored Content: Advertisers can promote their LinkedIn Learning courses through sponsored content to a targeted audience interested in professional development.
- LinkedIn Pages Ads: These ads are designed to promote LinkedIn Pages to gain followers and engage with a larger audience.
Benefits of Pacr’s LinkedIn Ads Spend Tracking Software
Using Pacr’s LinkedIn Ads budget management tool can help advertisers save time, control costs, and improve the performance of their LinkedIn advertising campaigns by making data-driven decisions. Pacr’s LinkedIn Ads spend tracker offers several benefits to advertisers looking to optimise their advertising campaigns effectively, including:
- Cost Control: Set daily, weekly, or monthly spending limits in the LinkedIn Ads spend tracker, ensuring campaigns stay within their allocated budget.
- Real-Time Monitoring: Budget management tools provide real-time insights into your spending allowing you to make quick adjustments as necessary.
- Time Savings: Automated features in our LinkedIn Ads spend tracking software can save advertisers time that would otherwise be spent manually carrying out budget checks and reporting.
- Budget Forecasting: Pacr’s LinkedIn Ads spend tracker forecasting feature allows advertisers to estimate the potential outcomes of different budget scenarios.
- Alerts and Notifications: Pacr can send alerts and notifications when LinkedIn Ads budgets are close to being exhausted, enabling proactive adjustments.
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“Absolute game-changer!”
“This tool has been a game-changer for us, we now have peace of mind when it comes to budgeting & spending across all of our client accounts. It also saves us lots of time as we don’t have to spend anytime getting this data together”
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Leave behind the messy spreadsheets
Everything you need all in one place and can be accessed via desktop or mobile
Monthly forecasts
You can track and forecast out total monthly spend in real-time
Real-time alerts
Get informative PPC budget pacing alerts & notifications to your mobile desktop or email
